Marketing in motor sport goes far beyond a sticker on a car or a logo on a drivers suit. 
In fact, that is merely the tip of the iceberg!
We provide your company with B2B, team building and networking opportunities, VIP corporate hospitality offering hours of face time with your most important clients, social media content and management as well as a combined reach of millions through our own social media outlets. Money cant buy experience days, opportunity to harness the 400,000 attendees, hundreds of hours of free to air mainstream TV coverage, support at your own events, show cars, after dinner speeches and so much more.
Whats more is we can tailor packages to suit your budget, whether that's £5,000 or £5,000,000 and we will tailor it to your requirements and specific needs.   


High profile sporting events provide a perfect backdrop 
for corporate hospitality but the BTCC enables its teams 
to take that to a whole new level for sponsors and 
their clientele.
Compared to other corporate hospitality opportunities this offers a full day of face time with your guests’ clients etc and also lends itself to the right kind of ambience for B2B dialogue among sponsors. But that is just the start: unlike in other sports, VIPs meet the stars of the show – the drivers – and receive exclusive tours of the team’s pit garage and cars as well as the actual live race grid on the track so as to fully soak up the race day razzamatazz.


Major branding of a BTCC car is the tip of the iceberg and goes a long way to drawing in a new loyal fan-base for any sponsor. But, far more than that there are branding opportunities on the driver’s much filmed and photographed race helmet and race suit, the team’s race transporters, across a range of merchandise, in our hospitality suite in front of your key clients, our websites and social media outlets, garage boarding, team wear, posters (of which 20,000+ are given out to fans annually) grid girls outfits, even down to the drivers drinks bottle! 


We were the first in the BTCC to realise the value and reach that social media could achieve and we continue to set the standard. Your brand on a BTCC car doesn’t just get you great exposure, it also creates exciting content and stories and videos that people want to see and will enthusiastically engage with. We are the best around at harnessing the power of social media.

Share by: